PEI Connectors clients are invited to participate in an interactive Connect To Learn Session that will go beyond theory, offering real-world insights and actionable steps for building a resilient and profitable retail business in today’s marketplace!
Date: Tuesday, October 28, 2025
Time: 9:00 a.m. – 12:00 p.m. (registration 8:45 a.m.)
Location: 123 Grafton St, The Holman Grand Hotel,
The Dunes-Beach Meeting Room
Join us for an inspiring and practical session designed to empower Island entrepreneurs in the retail sector. Drawing from nearly 30 years of experience, our facilitator will share proven, scalable strategies for navigating the unique seasonality, logistics, and competitive pressures of Prince Edward Island’s retail landscape.
Key Topics to Be Covered:
• The Startup Blueprint: Navigate essential first steps, permits, and requirements for launching confidently in PEI.
• Local Market Strategy: Leverage the Island's unique business landscape to your competitive advantage.
• Finding Your Niche: Stand out in a crowded market with purposeful branding and product differentiation.
• Smart Real Estate Decisions: Learn how to select the right retail location and negotiate favorable leases.
• Operational Excellence: Discover staffing and scheduling strategies to manage seasonal highs and lows.
• Marketing That Works: Drive in-store and online sales through effective digital and social strategies.
• Profitability & Supply Chain: Comprehensive strategies on maximizing margins and pricing, including finding reliable suppliers for competitive costs.
• Financial Control: Use data, POS systems, and key metrics to make informed, profitable decisions.
• Future-Proofing Your Business: Explore tools and technologies, including AI, to stay ahead of market shifts.
(The presentation will have time for Q&A., encouraging an open discussion where participants can ask personalized questions about their own business concepts and plans.)
Facilitator: Jennifer Ridgway, CEO of Moonsnail Ltd.
Jennifer Ridgway is the owner and driving force behind three of the Island’s most distinctive ventures:
• Moonsnail Soapworks: A legacy brand founded in 1996, producing over 100 handmade natural bath and body products sold in-store, wholesale, and online.
• Luna Eclectic Emporium: A specialty boutique launched in 2006, known for its curated collection of clothing, accessories, and home décor that captures contemporary Island style.
• Willway Flower Farm: A five-year passion project growing and selling seasonal bouquets through both retail and wholesale channels.
Jennifer’s expertise spans manufacturing, retail, e-commerce, and agriculture. Her success in managing multiple storefronts and maintaining long-term staff offers a true model for business resilience.
Limited seats are available – register today to save your spot!
Register NowClick on this link to tell us the topics you would like our sessions offer in the future. https://www.surveymonkey.com/r/36PGVFG
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123 Grafton St, The Holman Grand Hotel, Charlottetown. The Dunes-Beach Meeting Room
28-Oct-2025
09:00 AM